Something In the Air…
So there I was channel flicking (well, avoiding the tidying up) when what should grace my screen but a drum kit wielding gorilla. Hilarity ensued:
All together now: “Ai can feeel it calllin’ in the aaair toniiight….”. Year 7/8/9 Music is just so good! The bits where the gorilla looks up between beats is just so genius. He really is “a glass and a half full of joy”.
On a more serious note (though how serious can you really get with primate involvement) it’s great to see such a big company take such a risk. It’s just another advert in a long series to rid themselves of the cliche’s of modern aspirational advertising (remember those Tango ads?). Typical ads from Galaxy and M&S etc are all well and good, and they do a good enough job, but it’s all getting a bit old now. As people become more aware of the techniques used to reel them in, the less effective it is; they will start reacting negatively eventually. I suspect a raft of surreal viral style adverts will follow this one (by both Cadburys and others) so it’s only a matter of time before we see a renaissance in “good old solid techniques” where adverts *shock*horror* actually contain the product. Life: a circle.
Well I’m just waiting for the day the media studies syllabus changes to reflect the shift from flat aspirational bombardment to deeper bizarre “what the hell was that” type of ads, only to be once again outdated by the aforementioned revival. Oh and media essays will just be even more fluff. Life: just great….
Anyway I’ve got to eat some coconut, so I’ll leave you with this:
If life really is a circle, we’re gonna be going back to this….well at least we’ll know what we get for our money. Feeling somewhat guilty about posting that video again, here’s another one: